In addition to training the front desk to utilize these and other sales techniques, it's also important to measure the results both individually and on a department-wide basis. If your property-management system allows, assign a special source code to walk-ins. Otherwise, create a form to manually record your staff's productivity if necessary. Of course, you'll also want to challenge everyone's competitive spirit by posting the results, celebrating your success at monthly meetings and by implementing an incentive when the goals for the number of walk-ins per week and month are exceeded. By employing the basic sales training and development principles at the front desk, your property can position itself to outsell the competition and capitalize on opportunities your associates encounter every day from this summer's last-minute travelers. |